I avoided advertising my books because I wanted to build a library and now that I have five e-books on Amazon I thought it was time. I also delayed because being frugal (cheap), I was leery of diving into that pool. Add to that I am not a business person, nor a social media butterfly, and, in the interest of full disclosure, I am lazy. But it is good to research extensively before diving into the pool. So here is why I chose Amazon.
Reason number one to advertise with Amazon: As someone said if you do nothing, then nothing will happen. So if you want to achieve something you must do something. If it fails, you learn something and move forward. Since my books are on Amazon I researched their marketing program. It was easy to set up a campaign. You set a budget, say $100. The good thing is you are not charged up front. You are charged when someone clicks your ad to read about the book. The charge comes from what you bid-and this I do not understand at all. I was never good in math. The bad news is that there is always the chance that during the length of the campaign, nobody will buy your book and you are out $100. That is not a bad thing though as I will share on reason two. The poor result could be that the brief description of your book, the hook, the logline, the pitch, did not register with those who clicked. What you write in the ad must sell interest to click. I plan on adding a campaign with all my books, staggering them. The reason you will read about in reason three.
Reason two to advertise with Amazon: I mentioned the possibility that you could end up losing $100 if nobody bought your book. Yes that hurts. But consider this. You can read in your dashboard how many clicks you are getting. I had 48 clicks within a couple of days. The cost was just over $3. If you extend the number of clicks you can get for $100 then you have a lot of people who are now familiar with your name and that is part of building awareness. The more people who see your name, the better chance they will buy a book in the future. To build your brand ( I hate this word) you build name recognition. Consider it part of long term strategy. The only thing that happens overnight is dawn. Everything else takes time.
That brings me to reason three as to why I am staggering my add campaign with my books on Amazon. It not only has to do with getting my name out there by clicks and sales, but because I have different audiences. I have two collection of short stories, both of which fall into the supernatural and horror category. Three other books are part of a series, though each can be read as a stand alone e-novel. The first is a satire on fame and celebrity based on a true story with the 1911 New York Giants baseball team. So that is baseball fiction. The two main characters I created I then used in two murder mysteries, with a third on the way. So I can not advertise just one book, as I have different audiences to reach.
But is Amazon the only place to advertise? No. But I had to start someplace. I will try Facebook in April and may tinker here and there with other avenues. Previously I had dipped into the water by trying Awesome Gang newsletter. They say they have over 4,000 subscribers I believe, but don’t quote me on that. It cost $10 to be in their newsletter for one day. Cheap, I like it. No sales though. But as I said I was dipping my toes in the water. There are many of these newsletters and some authors have had sales. But I would urge you to fully research these sites as many will not deliver what you want. Also, based on what I have read from other authors, be cautious of anyone promoting your book on Twitter. Writers are told not to use adverbs like ‘very’ so I will not write that you should be very cautious.
I will keep you updated.